Mobile data now accounts for a very significant aspect of a consumer’s life. While demand for wireless data services has been on the rise, users are also on the lookout for the most economical option, adding pressure on mobile operators.
In an attempt to meet consumer demand and reduce churn, mobile operators Verizon Wireless and AT&T are preparing to roll out shared-data pricing plans this year, according to a report by BN. As per the report, the revolutionary new service would enable customers to split one internet data plan between their phones, iPads and other wireless devices, providing an economical option for families, small businesses or people with a lot of Web-connected gadgets.
As per the report, while such a move could prove to be highly successful for operators, any would lower the amount of money that subscribers pay, while increasing network traffic and the cost of maintaining networks. Thus both operators are hesitant in being the first one to offer the service.
However, mobile operators Sprint and T-Mobile are yet to announce any plans for the same. They claim that such a move may make it tougher for families to keep a track of how the data is being used, and may lead to bill shock.