According to a recent report by Nielsen, in March 2012 smartphones as many as by 50.4 percent of consumers in US were using smartphones over basic devices, with Android maintaining its dominant position, accounting for 48.5 percent of all smartphone handsets. Apple follows at 32 percent remaining the single-biggest smartphone handset brand.
However, the smartphone growth in US has been slow in the past three months, with a growth of only 3 percent from 47.8 percent in December 2011. The report also highlights that Asian Americans have the highest usage, at 67.3 percent, using a smartphone device.
Hispanics were in second place with 57.3 percent of the group using smartphones, with African Americans closely following with 54.4 percent. Whites had the lowest penetration of all, with 44.7 percent. A gender analysis revealed that in the U.S. 50.9 percent of females had smartphones, while among men it was 50.1 percent.