Nokia has unveiled two new mobile phone models as it continues to accelerate its strategy to connect the next billion consumers to information and the internet. The Nokia 110 and Nokia 112 have been designed to appeal to young, urban consumers who want to experience a fast, affordable online experience.
Both devices are perfect for communicating across Facebook, Twitter and social media networks. The internet experience is also smooth thanks to the Nokia Browser. This innovative technology allows users to consume less data by up to 90 percent, by compressing websites in the cloud. Both devices offer direct access to Facebook and Twitter from their home screens. The Nokia 112 also features preloaded eBuddy instant messaging service right out of the box, so users can use popular chat services to keep conversations going 24/7.
In common with other Nokia mobile phones, consumers can choose from thousands of apps to download on the Nokia Store. With the upgraded camera, they can now customize their contacts with pictures, and share them with friends via social networks and Bluetooth.
Mary T. McDowell, executive vice president, Mobile Phones, Nokia, said that today’s mobile phone users want a quick internet experience that allows them to discover great content and share it with their friends – but without being held back by high data costs. The new Nokia 110 and Nokia 112 devices combine browsing, social media, apps, world-class entertainment and long battery life to create a great package for young, urban consumers who want to do it all.
The devices all feature a generous 1.8″ display optimized for a great gaming experience. In the coming months, the Nokia 110 and Nokia 112 will bring free 40 key EA Games, valued at EUR 75 if bought separately, including well known titles like Tetris, Bejeweled, Need for Speed(TM) The Run, Monopoly Here & Now, and SimCity(TM) Deluxe. Consumers will be able to easily access the content by clicking on the Games Gift EA icon on their home screen which will take them to the Nokia Store to download the games. Once they have accessed the offering, they will have 60 days to download the games of their choice, keeping the games forever.
Both new phones offer an improved VGA camera for sharp and clear pictures with support for up to 32GB of external memory, enough for more than 6000+ songs or 90,000 pictures. Consumers can tune into their favorite radio stations and share their favorite songs with friends over Bluetooth. The phones have been optimized to provide a long-lasting battery life, with over 10 hours of talk time and nearly a month’s standby, meaning that consumers can stay in-touch and entertained all day long.
The Nokia 110 and Nokia 112 are both Dual SIM phones, featuring the benefits of Nokia’s unique and industry leading Easy Swap technology. This enables users to switch between SIMs quickly without having to remove their battery or turn off their phone. The Easy Swap technology can personalize and remember up to five different SIM cards, giving consumers full control over their costs.
The Nokia 110 will also be available as single SIM versions – Nokia 111 and Nokia 113, with this last one available in Europe and Eurasia only. The estimated retail price for Nokia 110 and its single SIM versions is about $45 and they are expected to start shipping in the second quarter of 2012. The estimated retail price for Nokia 112 is about $49, excluding taxes and subsidies, and is expected to start shipping in the third quarter of 2012.