This is a novel concept, instead of billing for a text message of 160 characters like most mobile operators, Indian mobile operator Tata Docomo has just launched a short messaging service, called Diet-SMS, which enables customers to pay on a per-character basis.
“The cost of any Diet-SMS will be only one paise per character used (100 paise= 1 rupee), thereby providing complete value to customers. ”
Deepak Gulati, President Tata Docomo said in a statement – “We broke the per-minute pricing paradigm for voice calls when we launched our services. With Diet-SMS, we are doing it again, this time on the SMS front.â€
Tata Docomo is a frontrunner in the pay-per-use business model in the Indian mobile telephony segment. It will not charge for space between words!!
Tata Docomo has launched services in eight telecom circles and a countrywide rollout is expected to be completed this year.
In all of the eight circles where we have launched our GSM services, we made the promise of introducing path-breaking innovative products and services, and never-before tariff options. Diet-SMS is another way of fulfilling that promise,â€ said Tata Docomo president Deepak Gulati.