Norwegian firm Telenor enters India with 29p per minute plan Moving one step ahead of the pay per second system, Norway-based firm Telenor, entered Indian market with 29 paise per minute plan under the brand name Uninor. The company has tied up with India’s Unitech Group and will be launched in seven circles — UP (East), Tamil Nadu, Karnataka, Kerala, Andhra Pradesh, UP (West) and Bihar.

According to the CEO and President of Telenor group, Jon Fredrik Baksaas, the new plan offers more value for money to the users as the consumers want something more than the usual features. The pay per second billing was first launched by TATA DoCoMo, followed by other operators.

According to Unitech Wireless Managing Director Stein-Erik Vellan, the company’s target is to occupy 8% of the market share by 2018 and operate cash-flow break-even in five years.

Besides, the company also expects that the average revenue per user (ARPU) becomes lower than the industry level in the near term. However, Unitech is susceptible about bidding in the 3G auction but at the same time it has made it clear that it will surely not bid for an all India license.